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Start-Ups Can’t Save Us: An Anarcho-Communist Response to the Cult of Entrepreneurship

Be your own boss.
Disrupt the system.
Chase your passion.
Monetise your dream.

These are the slogans of a society desperately trying to convince itself that freedom can be found inside a cage—as long as you decorate the bars with your own logo.

In today’s capitalist dystopia, entrepreneurship is sold as a way out. Out of poverty, out of dead-end jobs, out of oppression. If you hustle hard enough, brand yourself well enough, and get on the right side of an algorithm, you too can escape the grind. You can be “free.” You can win.

But anarcho-communists know better. Entrepreneurship is not a challenge to capitalism, it is one of its most seductive lies. It promises empowerment while deepening alienation. It markets autonomy while reinforcing exploitation. It encourages people to internalise the system’s logic, calling it creativity.

This critique of entrepreneurship culture is not because we don’t believe in creativity, initiative, or self-determination, but because we want those things freed from the profit motive, private property, and market discipline. We don’t want to be our own bosses. We want no bosses.

The Entrepreneur as Myth: From Barbed Wire to Business School

Capitalism has always needed myths to justify itself. The entrepreneur is one of its most powerful.

The idea is simple: a self-made individual with vision, hustle, and courage builds something from nothing. It’s the rags-to riches story rebooted for the age of TikTok and TED Talks. The entrepreneur doesn’t exploit, they innovate. They don’t dominate, they inspire.

But this is a lie.

Historically, many of the first “entrepreneurs” were slave owners, colonisers, and war profiteers. The modern myth of entrepreneurship hides the violence at capitalism’s roots: enclosure, genocide, forced labour. The original start-up capital was often stolen land and stolen people.

Even today, entrepreneurship relies heavily on inherited wealth, racial and gender privilege, and global labour exploitation. Venture capital funds “visionary” founders while migrant workers clean their offices and build their gadgets. Behind every tech platform is a factory, a warehouse, a mine.

There is no such thing as a self-made billionaire. There is only structural theft, laundered through branding.

Entrepreneurship Is Capitalism Rebranded

The entrepreneur is marketed as an outsider—a rebel disrupting the system. But in reality, entrepreneurship is capitalism distilled to its purest form.

It celebrates private ownership, competition, and profit accumulation. It rewards individualism, scarcity thinking, and hyper-productivity. It demands we treat every moment of our lives as an opportunity to optimise and monetise.

Entrepreneurs are taught to treat people as markets, needs as niches, and care as a service you can charge for. The business model becomes the lens through which all human activity is filtered.

Start a podcast, not a union.
Sell herbal tea blends, not mutual aid.
Build an app for loneliness, don’t challenge the atomisation that causes it.

The system doesn’t want you to question why the world is broken. It wants you to build a product that pretends to fix it.

Hustle Culture Is the New Discipline

Under industrial capitalism, discipline came from the clock, the manager, the factory bell. Today, we wear our bosses in our pockets. The discipline is internalised.

Entrepreneurship culture is hustle culture: wake up at 5am, sacrifice your weekends, work 80 hours now to “live like a boss” later. It’s the Protestant work ethic with an Instagram filter. Burnout is a badge of honour. Exhaustion is reframed as passion.

This culture weaponises autonomy. It says: if you’re still poor, you didn’t hustle hard enough. If your mental health is crumbling, you didn’t meditate hard enough. If your product failed, it’s your fault—not the economy, not systemic inequality, not the parasitic rentier class.

Hustle culture turns systemic failure into personal shame.

In place of solidarity, it gives you self-help. In place of community, it gives you branding. In place of revolution, it gives you marketing funnels.

Entrepreneurship Reinforces Inequality

Start-ups don’t democratise wealth—they concentrate it. The tech industry is a prime example. A handful of founders reap unimaginable profits while workers are casualised, underpaid, and overworked. Gig economy “entrepreneurship” turns taxi drivers and delivery workers into algorithmically managed serfs.

In the Global South, micro-entrepreneurship is pushed as “development” while structural adjustment and debt traps keep countries impoverished. Selling second-hand clothes or SIM cards on the street isn’t empowerment—it’s survival in the wreckage of neoliberalism.

Even when entrepreneurship is presented as a tool for marginalised people—like Indigenous, Black, queer, or disabled entrepreneurs—it often ends up co-opting resistance into the marketplace. Cultural traditions, identities, and struggles are commodified for profit. Authenticity becomes a marketing asset.

Representation is not liberation. One oppressed person with a brand is not a threat to capitalism. It’s often a way for capitalism to absorb, sanitise, and repackage dissent.

The Logic of Entrepreneurship Is Anti-Communal

Entrepreneurship teaches people to see other people as competitors. If someone starts a community garden, you start a branded organic food business. If someone gives things away, you figure out how to monetise that service.

Scarcity becomes a business opportunity. Generosity becomes a threat.

This undermines social solidarity. Instead of sharing knowledge, we “protect our intellectual property.” Instead of organising collectively, we look for “market edge.” Even in social justice spaces, the logic of competition creeps in: who gets the grant, who gets the platform, who gets the followers.

This is no accident. Entrepreneurship atomises us. It trains us to hustle individually rather than act collectively. It replaces collective power with personal branding.

Under capitalism, even care work is being pulled into the market. Coaching, wellness, therapy—all increasingly commodified, all increasingly reserved for those who can pay. But healing is not a service. Community is not a business.

We need care that’s mutual, not monetised.

We Don’t Need More Bosses—We Need No Bosses

Entrepreneurship is often sold as an alternative to wage labour. “Don’t work for a boss—be your own boss.” But this just shifts the exploitation.

Entrepreneurs become their own tyrants, internalising capitalist discipline. And when they succeed, they hire others—becoming bosses themselves. They reproduce the same hierarchies they supposedly escaped.

We don’t need new bosses. We need no bosses. We don’t need more CEOs. We need co-operatives. We need collective ownership of land, resources, and labour. We need structures where no one accumulates power or profit at the expense of others.

Anarcho-communism offers a different model: worker self-management, federated decision-making, community control, solidarity economics. Not everyone clawing their way to the top of a pyramid—but dismantling the pyramid entirely.

Creativity Without Capitalism

Let’s be clear: we are not against creativity. We are not against initiative, invention, or passion. We want people to bake, build, brew, design, craft, plant, paint, and experiment. But we want that freed from the crushing pressures of profit and market survival.

Creativity under capitalism is distorted. Instead of asking “what does the world need?” we’re forced to ask “what can I sell?”

Art becomes content. Innovation becomes disruption. Culture becomes brand identity.

We want a world where creativity is shared, not sold. Where everyone has time, space, and resources to create—not just those who can monetise their talent. Where skills are passed on freely, not hidden behind paywalls. Where no one has to starve to be an artist.

In short: we want to socialise the means of expression, not just the means of production.

Alternatives: Mutual Aid, Co-operatives, Commons

So what does an anarcho-communist response look like in practice?

We reject the capitalist path of entrepreneurship and instead build systems rooted in mutual aid and solidarity. Examples include:

Worker co-operatives run democratically, without bosses, where surplus is shared.
Land trusts and food commons that provide for community need rather than market demand.
Mutual aid networks where people meet each other’s needs without conditions or profit.

Skillshares, hackerspaces, fablabs, and open-source communities where innovation is decentralised and shared.
Community currencies and resource libraries that challenge private ownership and enable non-monetary exchange.

These alternatives don’t replicate the logic of the market. They replace it. They are not about making the system more humane—they are about making it obsolete.

Entrepreneurship Is Not Liberation—It’s Adaptation

Capitalism survives by adapting. It doesn’t fear criticism—it absorbs it. That’s how we ended up with “feminist” venture capitalists, “green” start-ups, “ethical” banks, and “woke” billionaires.

Entrepreneurship is part of this co-option. It offers the illusion of autonomy while leaving the core structure of capitalism intact. It tells the poor and oppressed that their liberation lies in building a brand, not tearing down the system that exploits them.

Liberation cannot be bought. It cannot be pitched. It cannot be monetised.

We will not find freedom by branding ourselves better within capitalism. We will find freedom by destroying the conditions that force us to brand ourselves in the first place.

From Individual Escape to Collective Liberation

Entrepreneurship tells you to “bet on yourself.” We say: “bet on each other.”

Don’t climb the ladder. Kick it down.
Don’t build a brand. Build a commune.
Don’t pitch an idea to investors. Share it with your comrades.
Don’t dream of unicorns. Dream of revolution.

The path out of exploitation is not paved with business plans. It’s built through struggle, solidarity, and shared power. We don’t need more start-ups. We need shutdowns—of the rentier class, the corporate state, and the myth of meritocracy.

We reject the false freedom of the marketplace. We fight for the real freedom of the commons.

In a world where everything is commodified, to create without profit is rebellion. To organise without hierarchy is revolution.

We don’t want to be the next Jeff Bezos or Elon Musk. We want to abolish the conditions that make such people possible.

Safe Homes, Not Boot Camps: Why Real Justice Begins With Housing

In Aotearoa New Zealand, youth justice policy is often dominated by sensational headlines, alarmist rhetoric, and calls for punitive crackdowns. Yet a recent study from Otago University cuts through the noise and offers a radically simple insight: when young people have access to safe, stable housing, they are far less likely to come into contact with the criminal justice system. This finding, though unsurprising to anyone who understands the roots of social harm, exposes the deep contradictions at the heart of government approaches to both crime and housing.

The study analysed national-level data across multiple housing interventions and justice outcomes. It found that youth living in emergency housing, such as motels or shelters, saw no significant reduction in offending. But those placed in public housing—secure, long-term homes—were significantly less likely to be charged with offences over time. Three years after entering public housing, youth offending dropped by 11.7%, and court charges by 10.9%. Similarly, those receiving the Accommodation Supplement saw an 8.6% reduction in charges and a 13% drop in alleged offending.

In short: if you want to stop crime, give people homes. If you want to build a safer society, invest in community wellbeing, not punishment.

Housing Deprivation Is Structural Violence

What the state likes to call “youth offending” is often nothing more than the logical result of poverty, dislocation, and systemic neglect. It is not a coincidence that Māori and Pasifika youth, those most systematically excluded from stable housing, are overrepresented in our youth justice system. It is not a coincidence that areas with underfunded public infrastructure, precarious employment, and unaffordable housing are also the areas with higher rates of criminalisation.

The dominant narrative, however, frames these young people as the problem – unruly, disrespectful, in need of discipline. From this position, the solution can only be control: boot camps, ankle bracelets, curfews, youth prisons. But this narrative is not only wrong, it is actively harmful. It diverts attention away from the social and economic structures that create conditions of desperation in the first place.

Dr Chang Yu, lead author of the study, put it bluntly: “Cutting public housing supply threatens to reverse the progress achieved.” And yet this is precisely what the current government is doing. While touting a tough-on-crime stance, it is simultaneously slashing funding to Kāinga Ora, gutting public housing development, and restricting access to emergency accommodation. The contradiction is glaring – the same politicians who say they want to stop youth crime are dismantling the very social systems that keep young people out of the courts.

Crime Is a Failure of Capitalism, Not Morality

From an anarcho-communist perspective, this contradiction is no accident, it is a feature of the system. Capitalism produces inequality, and then punishes the poor for the conditions it has created. Housing, under capitalism, is not treated as a human right, but as a commodity to be bought, sold, speculated on, and hoarded for profit. Landlords profit from scarcity; property developers are incentivised to keep housing expensive; banks encourage debt servitude in the form of thirty-year mortgages.

In this environment, public housing becomes a threat. It challenges the idea that homes must be earned through market competition. It represents a form of collectivised provision, however flawed or bureaucratic, that sits uneasily alongside neoliberal dogma. That is why public housing is constantly under attack: not because it is ineffective, but because it works. Because it represents a crack in the logic of capitalist accumulation.

If we follow the logic of the Otago study to its conclusion, we are left with a radical proposition – crime prevention doesn’t begin with more police, more prisons, or more punishment. It begins with material conditions. It begins with food, housing, education, and care. In other words, it begins with communism, not in the abstract, but in the everyday sense of shared resources, mutual support, and collective flourishing.

The Punitive State Is a Dead End

Despite the clear evidence, the state doubles down on carceral logic. In the past year alone, the government has reintroduced the “Three Strikes” legislation, launched a Ram Raid Bill targeting youth with harsher sentences, and announced plans for military-style youth academies – boot camps in all but name.

These moves are not only ineffective; they are actively counterproductive. Boot camps do not reduce reoffending. What they do is isolate, traumatise, and entrench state power over the most marginalised. What they do is funnel youth into a pipeline of surveillance, punishment, and lifelong exclusion. All under the pretence of “restoring discipline.”

But discipline is not what young people need. They need stability. They need to know where they’re sleeping next week. They need food in the fridge, books in their bag, parents who aren’t being evicted or working three jobs just to cover the rent. They need a system that sees them as people, not problems to be fixed, or threats to be neutralised.

Imagining Housing as a Commons

If we are serious about building a future free from cycles of harm, we must go far beyond tinkering at the edges of state policy. We must decommodify housing entirely. Homes should not be sources of profit—they should be embedded in community control, operated through co-operatives, trusts, and iwi-led organisations accountable to those who live there.

This is not utopian. Across the world, examples exist – tenant-run housing collectives, land trusts that resist gentrification, squats transformed into thriving community centres. In Aotearoa, these ideas are not new, they align with traditions of papakāinga, of whānau-based living, of collectivised land use long suppressed by colonial and capitalist interests.

Imagine a housing system where land was not sold to developers but returned to hapū and iwi. Where tenants had real decision-making power over their homes and neighbourhoods. Where housing was integrated with education, health, gardens, and community care. Where “crime prevention” meant supporting people before the crisis hits, not punishing them after the fact.

This is the foundation of a non-carceral, post-capitalist society. A society rooted in tino rangatiratanga and class solidarity. A society that puts relationships before profit, and justice before punishment.

Organising for Real Change

To reach this future, we must organise. Tenants must unionise. Public housing residents must demand accountability and democratic governance. Land occupations, squats, and mutual aid projects must be supported, defended, and multiplied. We must call out the government’s lies when they slash housing budgets while claiming to protect the public.

We must push for a politics that links housing with prison abolition, colonial reparations, and ecological justice. Because these struggles are not separate, they are part of the same terrain.

We are told that justice looks like punishment. But justice, real justice, looks like housing. It looks like the absence of handcuffs, and the presence of home-cooked meals. It looks like young people painting murals, not waiting for court dates. It looks like warm, dry bedrooms, not boot camps. And if we want that world, we will have to build it together.

June 2025 Issue of Solidarity -Newsletter of Aotearoa Workers Solidarity Movement

Contents


The Regulatory Standards Bill: Neoliberal Shackles Disguised as “Good Law”
Rebuke and Resistance: Te Pāti Māori’s Protest, Abstentionism, and the Path to Indigenous Sovereignty

Pay Equity Protest

Greenwashed Capitalism: The Limits of the Green Party’s 2025 Budget

Available from: https://awsm4u.noblogs.org/post/2025/06/01/july-2025-issue-of-solidarity-newsletter-of-aotearoa-workers-solidarity-movement/

The Employment Relations Amendment Bill: A State-Sanctioned Assault on the Working Class

The National-ACT-New Zealand First coalition government’s Employment Relations Amendment Bill (ERAB), will see a sweeping series of legislative changes that reshape the legal terrain of labour in Aotearoa. These changes, billed by the government as necessary for “labour market flexibility” and “economic growth,” represent a radical rollback of worker protections. Cloaked in technocratic language and presented as pragmatic reform, the bill in fact amounts to a systemic attack on organised labour, unionism, and the basic rights of working people.

ERAB does not signal the failure of the state to protect workers, it reveals the true nature of the state itself. The bill should be understood not as a policy misstep, but as a calculated act of class warfare by a government acting as the political arm of capital.

What the Bill Contains

At the heart of the Employment Relations Amendment Bill lies a multi-pronged effort to deregulate labour protections and entrench power in the hands of employers. There are four major pillars to this legislative shift:

  1. The Introduction of a “Contractor Gateway Test”
  2. The Limitation of Personal Grievance Remedies
  3. The Repeal of the 30-Day Rule for New Employees
  4. The Restoration of Employer Powers to Deduct Wages During Partial Strikes

Each of these measures contributes to the erosion of worker autonomy and legal protections, and together they mark a sharp rightward shift in employment law—one that prioritises capital accumulation over dignity, security, or fairness.

Institutionalising Insecurity: The Contractor Gateway Test

Perhaps the most structurally damaging reform is the introduction of a “contractor gateway test.” This test is intended to establish a legal presumption that certain workers are not employees, but independent contractors—thereby removing them from the protections afforded under the Employment Relations Act. If a worker meets a checklist of conditions (such as having a written contract stating they are a contractor, having the theoretical ability to work for others, and not being penalised for declining work), they can be categorised as contractors regardless of the actual nature of the work.

This change is designed to exploit the legal fiction of contractor “freedom.” In practice, it will increase precarity for thousands of workers who are functionally dependent on a single employer. Gig economy workers, cleaners, hospitality staff, care workers, and migrant labourers will be among the hardest hit – those least able to negotiate or contest exploitative arrangements.

By facilitating this mass misclassification, the state legitimises a race to the bottom. Sick leave, minimum wages, overtime, and holiday pay become luxuries rather than rights. Workers will be rendered atomised economic agents, responsible for their own exploitation.

Making Workers the Problem: Personal Grievance Restrictions

The bill also proposes restricting workers’ ability to raise personal grievances, especially in cases of dismissal. Under ERAB, employers may avoid paying compensation if the dismissed worker is deemed to have contributed to their dismissal through “serious misconduct.” In other words, the government is offering employers legal leeway to terminate employment while avoiding financial consequences.

The bill also excludes workers earning more than $180,000 from being able to raise personal grievances, creating a two-tier system in which legal recourse is determined not by the justice of one’s case, but by the size of one’s paycheque.

These provisions are punitive and ideological. They send a clear message: if a worker is sacked, it is probably their own fault. This is not an attempt to resolve disputes fairly – it is a mechanism of discipline. A demoralised, fearful workforce is a compliant one.

Attacking Unionism: Repealing the 30-Day Rule

Another key component of ERAB is the repeal of the 30-day rule. Previously, when a worker started a job in a workplace with a collective agreement, they would automatically receive the terms of that agreement for their first 30 days. This protected workers from being picked off and offered worse contracts before they had a chance to join a union or understand their rights.

Its repeal will allow employers to immediately undercut collective agreements by offering inferior individual contracts. The aim is not to promote fairness—it is to weaken union density, divide workers, and remove the incentive for employers to negotiate with unions at all. It is a classic tactic of divide and rule.

Recriminalising Solidarity: Deductions for Partial Strikes

Finally, the bill reintroduces employers’ ability to deduct pay for “partial strike” actions—where workers might refuse specific duties while continuing to perform others. Partial strikes are a form of limited industrial action that allow workers to escalate disputes strategically and carefully. Punishing them with pay cuts is intended to suppress this tactic and reassert managerial authority.

This reform is aimed squarely at reasserting capital’s power to punish resistance. It also represents a symbolic victory for employers: a return to the draconian provisions of the Employment Contracts Act era.

A Longer History of Repression

While these reforms are severe, they are not novel. Rather, they follow a decades-long trajectory of neoliberal labour market restructuring in Aotearoa. The 1991 Employment Contracts Act, spearheaded by National’s Ruth Richardson, abolished compulsory unionism and national awards, deregulating industrial relations and shifting power dramatically towards employers. This was complemented by the broader economic reforms of the Fourth Labour Government, which introduced market logic into almost every facet of public life, including education, health, and welfare.

Since then, no government has meaningfully reversed this trend. The Clark government (1999–2008) offered some mild reversals, and the Sixth Labour Government (2017–2023) introduced the Fair Pay Agreements (since repealed). But the fundamental structure of employer dominance has remained untouched.

In this light, ERAB is not a betrayal of some progressive consensus. It is a continuation of the neoliberal project with renewed aggression. Its goal is to further erode the legal terrain on which workers might mount a defence.

The State as the Manager of Capital

Anarcho-communists have long argued that the state does not function as a neutral arbiter in labour relations. It is the executive committee of the ruling class, managing the conditions under which capital can reproduce itself. It may, at times, offer workers concessions such as welfare payments, labour protections, or health and safety laws, but these are always tactical, not moral. They can be revoked as easily as they are granted, and they are most often granted in the wake of unrest or threat.

ERAB illustrates this logic perfectly. Rather than responding to a crisis of productivity or economic necessity, it seeks to pre-emptively disarm the working class in anticipation of future struggle. Its goal is to ensure that capital can extract more surplus value with fewer obstacles. In this sense, the bill is not simply anti-worker—it is anti-democratic, in the truest sense. It aims to suppress the ability of people to determine the conditions of their own labour, and thus their own lives.

Resistance: Beyond Legalism, Beyond the State

Faced with these developments, many liberal commentators and union leaders have called for legal challenges, electoral change, and lobbying. But anarcho-communists recognise that such strategies are insufficient. The state has already shown its allegiances. No matter which party holds office, workers’ rights will be contingent on the approval of capital and its political servants.

Instead, we must build resistance from below. That means rejecting the logic of legalism and instead fostering the conditions for direct action and solidarity. This includes:

-Rebuilding radical, rank-and-file led unions that are accountable to workers, not party officials.
-Organising mutual aid networks to provide material support for striking or sacked workers.
-Occupying and collectivising workplaces under threat, with or without legal recognition.

Conclusion: No Authority but Ourselves

The Employment Relations Amendment Bill is not a detour from democratic principles – it is a confirmation that parliamentary democracy in a capitalist state is a dead end for the working class. It consolidates employer power, undermines unionism, and exposes the state’s role as an instrument of class domination.

But in this dark moment, there is also clarity. The illusions of social partnership, of progressive government, of justice through legislation are burning away. What remains is the possibility of something else: the possibility of worker self-organisation, of mutual aid, of a society based not on hierarchy or profit, but on solidarity and shared need.

We must turn away from begging for better laws and begin building our own power. The road ahead is not easy, but it is ours. And as always, it begins not in Parliament but on the shop floor, in the streets, and in the hearts of those who still believe that another world is possible